6 Quick Prompts for Real Estate Agents (Copy, Paste, Close)
You're juggling showings, chasing signatures, and answering "Is the market crashing?" for the twelfth time today. You don't have an in-house marketing team. You know you should be emailing past leads and posting more video, but there's no time. Sound familiar?
These six prompts take you from blank page to solid first draft in 1–2 minutes. You edit for tone, add real details, and ship. No more staring at an empty MLS description field at 9 PM or letting hot leads go cold because you didn't follow up fast enough.
Real estate agents are already saving 30–60 minutes per listing by using AI to generate first drafts in multiple tones — then customizing with their personal touch. This isn't about replacing your expertise. It's about getting your time back so you can spend it where it actually matters: in conversations with buyers and sellers.
⚠️ Read This Before You Paste
Always edit AI output for accuracy before publishing. Double-check bed/bath counts, HOA fees, neighborhood details, and school information. Agents have literally gone viral for copy/pasting raw ChatGPT text with the wrong property info into public listings. Use AI as your marketing assistant who drafts content — you're still the expert who verifies and adds the human touch.
Why Use Prompts for Your Real Estate Business?
- Save Time: Move from blank page to polished draft in minutes, not hours.
- Stay Consistent: Keep leads warm with regular follow-ups, market updates, and social posts without the daily grind.
- Sound Professional: Generate multiple tone options for listings — luxury, friendly, investor-focused — and pick what fits.
- Protect Your Pipeline: Never let a hot lead ghost you again because you didn't have time to send a thoughtful follow-up.
How to Use These Prompts
- Copy the prompt that fits your situation.
- Replace anything in [brackets] with your real information (address, beds/baths, city, buyer type, HOA fees, etc.).
- Paste it into PromptBuilder.cc or your AI tool of choice.
- Edit the output for accuracy and voice — add specific details only you know, adjust the tone, and make it sound like you.
- Never paste raw AI text straight into MLS, ads, or public listings without reviewing it first.
6 Prompts with Real-World Scenarios
1. High-Converting Property Listing Description
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When you need it: You just got a new listing and need an MLS and social-ready description fast. Agents report saving 30–60 minutes per listing draft by starting with AI.
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Prompt Input:
You are a real estate marketing copywriter. Write a 150-word listing description for this property: - Location: [City / Neighborhood] - Property type: [3BR / 2BA single-family / condo / etc.] - Key features: [new kitchen with induction range, smart thermostat, pool, walkable to schools, HOA $X/month, recent roof, etc.] - Target buyer: [move-up family / first-time buyer / investor / luxury downsizer] Give me 3 tone options: 1. Premium / luxury 2. Friendly 'welcome home' 3. Investor-focused (ROI / rental potential) Make it compliant for MLS (no fair housing violations, no unverifiable claims). -
Why it matters: Multiple broker coaches now teach agents to ask AI for multiple tones up front, then pick and lightly edit. This saves you from rewriting the entire description three different ways yourself.
2. Post-Showing Follow-Up Email
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When you need it: Someone toured the property and you need to follow up without sounding desperate. AI-assisted follow-ups keep prospects warm and protect your pipeline.
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Prompt Input:
You are my client care assistant. Draft a polite follow-up email to [Buyer Name] who just toured [Property Address] today. Goals: - Thank them for coming - Ask what they liked / didn't like - Offer any missing details (HOA fees, recent upgrades, school district info) - Ask if they want a private second showing or want to see similar homes in [Neighborhood / Price Range] Keep it warm, helpful, human — not pushy sales. Keep it under 180 words. Add a clear next-step question at the end. -
Why it matters: Following up within 24 hours dramatically increases your chances of keeping the conversation alive. AI drafts the structure so you can personalize and send while the showing is still fresh in their mind.
3. Weekly Market Update Email / Newsletter
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When you need it: You need to stay in their inbox so past leads don't forget you — especially sellers on the fence about listing. Regular market digests position you as the expert even when people aren't actively shopping.
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Prompt Input:
You are my real estate advisor voice. Write a short weekly market update email for homeowners in [City / Area]. Include: - Brief snapshot of current average list price and days on market (say 'approximate' instead of exact if unsure) - One plain-English explanation of what that means for potential sellers - One 'tip of the week' for buyers (ex: negotiating closing costs, rate buydowns) - Friendly call to 'Reply if you want a custom price estimate for your home' Tone: calm, educational, not alarmist. 200 words max. Subject line: give me 3 subject line options with curiosity. -
Why it matters: Consistent communication keeps your database engaged without requiring you to write a newsletter from scratch every week. This is one of the highest-leverage activities for generating referrals and repeat business.
4. Instagram / TikTok Short-Form Script for a Listing
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When you need it: You need a 30–45 second video walk-through script with hooks that don't sound generic. Social media and short video are now core to agent marketing, not optional.
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Prompt Input:
You're my short-form video script writer. Write a 40-second TikTok / Reels script to showcase [Property Address / Key Feature like 'the backyard pool oasis']. Structure it like this: 1. Hook in the first sentence that stops scrolling (talk directly to [first-time buyers / remote workers / investors, etc.]) 2. 3 fast 'wow' features in plain language 3. Subtle credibility line ('I'm [Your Name], local agent in [City], I tour houses like this every day') 4. Soft CTA: 'DM me "POOL" and I'll send the full tour + price' Write it in spoken style, not brochure style. Under 120 words. -
Why it matters: Posting consistently on social drives inbound leads, but writing scripts every day is exhausting. AI helps you plan content so you can batch record and stay visible without hiring a marketing team.
5. "Why Move to [Neighborhood]?" Lead Magnet / Blog Blurb
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When you need it: You're trying to attract relocation buyers or out-of-town leads looking up neighborhoods on Google. Neighborhood explainers are great top-of-funnel assets that capture emails before someone is "ready to buy today."
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Prompt Input:
You are a relocation concierge. Write a friendly 'Why move to [Neighborhood / Suburb]?' mini-guide for someone thinking about moving to [City]. Include: - Vibe in 3 bullets (family-friendly, walkable, quiet, nightlife, etc.) - Typical home price range and style (give ranges, not exact claims) - Lifestyle perks (schools, parks, commute to [Downtown / Major Employer], weekend stuff locals actually do) - Soft CTA: 'Reply if you want a private tour of homes in this area this week' Keep it upbeat, transparent, and under 220 words. -
Why it matters: These guides attract Google search traffic and position you as the neighborhood expert. Once you have a template, you can create one for every neighborhood you work and use them as landing pages or email opt-ins.
6. Buyer Objection Handler: "Rates Are Too High, We're Gonna Wait"
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When you need it: You're trying to keep a warm buyer from going cold because of rates, timing, or fear. AI helps you prep talking points so you can respond fast but still sound empathetic, not pushy.
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Prompt Input:
You are my buyer consultation coach. Write a short reply I can send to a hesitant buyer who said, 'Rates are too high, we're going to sit out.' Goals: - Acknowledge their concern (no pressure) - Briefly explain what buyers in [City] are doing right now to still get value (seller credits, rate buydowns, negotiating repairs, etc.) - Offer to run numbers on 2-3 scenarios so they can see the actual monthly payment difference instead of guessing Tone: calm, empathetic, not salesy. 140 words max. End with: 'Want me to run those scenarios for you?' -
Why it matters: In a high-rate environment, objection handling is what separates agents who keep deals alive from those who watch their pipeline evaporate. This gives you a framework to address concerns without sounding defensive or desperate.
Your Agent Prompt Kit
Want a version of these prompts you can reuse with one click? Save them in PromptBuilder.cc so you never start from a blank page again.
Build your own "Agent Prompt Kit": listing copy, follow-up email, market update, objection handler, social scripts, neighborhood guides. Update the [CITY] and [ADDRESS] fields and you're done. Spend your time adding the personal details and local knowledge that only you have — let AI handle the first draft.
Jump into PromptBuilder.cc, save these prompts, and get back to doing what you do best: closing deals and building relationships.
For more tips and helpful guides on using AI for your business, check out the PromptBuilder Blog.
