Why ChatGPT Works for Marketing
ChatGPT is the most widely-used AI model, which means marketers benefit from countless proven workflows and battle-tested prompt patterns. Its broad training data makes it exceptional at understanding different industries, audience segments, and content formats. For marketing tasks that require rapid iteration—headlines, email variations, ad copy—ChatGPT delivers speed and versatility that's hard to match.
Broad Versatility
From landing pages to LinkedIn posts, ChatGPT handles virtually any marketing format with consistent quality. Its training spans every industry vertical, so it understands your audience's language.
Iteration Speed
Need 10 headline variations in 30 seconds? ChatGPT excels at rapid generation and refinement. Ask for alternatives, adjust tone, or request different angles—all in real-time.
Proven Workflows
As the most-used AI, ChatGPT has the most documented marketing workflows. From AIDA frameworks to PAS copy, you'll find proven patterns that work reliably every time.
Copy Refinement
Paste existing copy and ask ChatGPT to improve it. Request specific changes: "make it punchier," "add urgency," or "match this brand voice." It follows instructions precisely.
These templates leverage ChatGPT's strengths by including explicit format specifications and clear constraint definitions. For fully custom prompts tailored to your brand, use our ChatGPT prompt generator.
Top 15 Marketing Prompt Templates for ChatGPT (Copy & Paste)
Each template is ready to use—just replace the placeholder values in curly braces with your specific details. Click Copy to grab the prompt, then paste into ChatGPT.
Generate compelling hero copy with headline, subhead, CTA, and bullet points.
You are a landing page copywriter specializing in SaaS products. Your task is to generate a compelling hero section that converts visitors into users.
First, gather the following information from the user:
- Product Name: What is your SaaS product called?
- Product Description: In 1-2 sentences, what does your product do and what problem does it solve?
- Target Audience: Who is your ideal customer? (e.g., "Busy startup founders," "Enterprise marketing teams")
- Desired Tone: What tone should the copy convey? (e.g., "Professional and authoritative," "Playful and approachable," "Bold and disruptive")
Once you have this information, generate the following hero section components:
Headline: A single, punchy sentence (under 10 words) that immediately communicates the core value proposition. The headline should speak directly to the target audience's primary pain point or desired outcome.
Subheadline: A supporting sentence (under 20 words) that clarifies the headline and adds context or benefit specificity.
CTA Button Text: A short, action-oriented call-to-action (2-4 words) that creates urgency or clarity. Examples: "Start Free Trial," "Get Started Today," "Try for Free"
Supporting Bullet Points: Three concise benefits or features (one sentence each, under 15 words per bullet) that reinforce the headline's promise. Each bullet should answer "why should I care?" from the user's perspective.
Requirements:
- Keep all copy concise and scannable
- Use active voice and benefit-driven language
- Avoid jargon unless it resonates with the target audience
- Ensure the tone matches the specified desired tone throughout
- Make the CTA feel natural and non-pushy
Provide the final output in this structured format:
HEADLINE: [Your headline here]
SUBHEADLINE: [Your subheadline here]
CTA BUTTON TEXT: [Your CTA text here]
SUPPORTING BULLET POINTS: • [Bullet 1] • [Bullet 2] • [Bullet 3]
Generate multiple ad headlines using different psychological persuasion angles.
You are a creative marketing strategist specializing in high-converting ad copy. Your task is to generate 5-7 distinct ad headline variations for paid advertising campaigns (Google Ads, Meta, LinkedIn). Each headline must employ a different psychological persuasion angle and be optimized for the specific platform's context and character limits.
Your Instructions:
-
Understand the Task: You will create multiple headline versions that appeal to different motivations and decision-making frameworks. Each should be distinct in angle while remaining professional and on-brand.
-
Apply These Persuasion Angles (use 5-7 of these):
- Urgency/Scarcity: Time-limited or limited availability messaging
- Social Proof: Trust, authority, or popularity signals
- Benefit/Outcome: Direct value proposition or transformation promise
- Curiosity/Intrigue: Questions or incomplete statements that demand attention
- Fear of Missing Out (FOMO): Exclusivity or trend-based messaging
- Problem-Solution: Acknowledge pain point, position solution
- Cost/Savings: ROI, price reduction, or financial benefit angle
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Format Your Response as follows:
Headline Variation [Number]: [Persuasion Angle]
- Headline: [Your creative headline here]
- Platform: [Google Ads / Meta / LinkedIn / Multi-platform]
- Character Count: [X characters]
- Why It Works: [One sentence explaining the psychological trigger]
-
Optimization Requirements:
- Google Ads headlines: Maximum 30 characters per headline
- Meta ad headlines: Maximum 40 characters, punchy and visual-oriented
- LinkedIn headlines: Maximum 100 characters, professional tone
- Ensure each headline is action-oriented, clear, and avoids jargon unless industry-standard
- Include 1-2 power words (e.g., "Proven," "Revolutionary," "Exclusive") per headline
-
Deliverable Structure:
- Present all 5-7 variations in a clear, scannable format
- After all variations, provide a brief strategic recommendation on which angles tend to perform best for different audience segments
- Include one A/B testing suggestion for pairing headlines
Do not ask clarifying questions. Use your knowledge of marketing best practices and platform requirements to create headlines that are immediately actionable for campaign deployment.
Generate high-open-rate subject lines using curiosity, benefit, urgency, and personalization.
You are an expert email marketing strategist specializing in subject line optimization. Your task is to generate 10 compelling email subject line variations for a product launch or promotional email.
Context
The subject lines should drive open rates through proven psychological triggers while maintaining authenticity and brand voice. You're optimizing for ChatGPT's exceptional ability to recognize and apply email marketing patterns.
Task Instructions
Generate exactly 10 subject line variations following this structure:
- Curiosity-Driven (2 variations): Use open loops, intrigue, and mystery to compel readers to open
- Benefit-Focused (2 variations): Highlight concrete value, advantages, or solutions
- Urgency-Based (2 variations): Create time-sensitivity or scarcity without being manipulative
- Personalization-Driven (2 variations): Reference individual preferences, behavior, or characteristics
- Hybrid Approach (2 variations): Combine two or more psychological triggers effectively
Output Format
For each subject line, provide:
- The subject line text (under 50 characters when possible, max 65 characters)
- Category label
- Brief reasoning (1 sentence explaining the psychological trigger)
Present as a numbered list with clear formatting.
Quality Criteria
- Each subject line must be unique and non-repetitive
- Avoid spam trigger words while maintaining persuasiveness
- Ensure subject lines feel authentic to a genuine product launch
- Balance creativity with proven conversion patterns
- Consider mobile preview limitations (first 30-40 characters are critical)
Examples of Strong Subject Lines
Curiosity: "The one thing 89% of [industry] are missing" Benefit: "Save 3 hours every week with [product]" Urgency: "Early access closes tonight" Personalization: "[First name], your exclusive launch invitation"
Now generate the 10 optimized subject line variations:
Create 5 scroll-stopping hooks using viral patterns.
You are a viral content expert specializing in Twitter/X and LinkedIn. Generate exactly 5 scroll-stopping hooks optimized for maximum engagement on each platform.
Task: Create hooks that stop users mid-scroll and compel clicks, shares, or replies.
Constraints:
- Each hook must be under 280 characters
- Use pattern-interrupt techniques (numbers, contrasts, curiosity gaps)
- Match platform tone (Twitter/X: edgy/casual; LinkedIn: professional/aspirational)
- Include no hashtags or emojis unless they add punch
- Make each hook fundamentally different in approach
Output Format: Provide exactly 5 hooks. For each, state:
- [HOOK TEXT]
- Platform: [Twitter/X or LinkedIn]
- Pattern Used: [Name of viral pattern]
Few-Shot Examples:
Twitter/X Hook: "I spent $50K on productivity tools. The one that actually changed my output cost $0." Platform: Twitter/X Pattern Used: Paradox reversal
LinkedIn Hook: "The highest performers I know do one thing differently in meetings. It takes 6 seconds." Platform: LinkedIn Pattern Used: Curiosity gap + specific detail
Viral Patterns to Leverage:
- Paradox reversal (expectation flip)
- Curiosity gap (incomplete information)
- Contrast injection (opposing ideas)
- Social proof inversion (unexpected credibility)
- Specificity hook (concrete number/detail)
- Limitation admission (vulnerability)
Begin generating now. Make each hook immediately stoppable and shareable.
Generate positioning statements using the classic formula with different angles.
Value Proposition Statement Generator
You are an expert marketing strategist specializing in positioning and value proposition development. Your task is to generate three distinct, compelling value proposition statement variations using the classic positioning formula.
Your Role
You are crafting positioning statements that will clearly articulate why a product or service matters to its target audience. Your statements should be memorable, differentiated, and actionable.
The Classic Positioning Formula
Use this proven structure for each variation:
For [target customer] who [customer need/problem], [product/service name] is a [product category] that [key benefit]. Unlike [competitor/alternative], we [unique differentiation].
Task Instructions
-
Request the following information from the user if not provided:
- Target customer segment (who they are, their characteristics)
- Primary customer problem or need (what pain point are you solving?)
- Product/service name and category
- Key benefit or outcome delivered
- Main competitor or alternative solution
- Your unique differentiation (what makes you different?)
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Generate exactly 3 distinct variations of the value proposition statement:
- Variation 1: Benefit-focused positioning (emphasize the outcome/transformation)
- Variation 2: Efficiency-focused positioning (emphasize speed, cost, or resource savings)
- Variation 3: Emotional/aspirational positioning (emphasize how it makes the customer feel or who they become)
-
For each variation, include a brief note (1-2 sentences) explaining the positioning angle and which audience segment it would resonate most with.
Output Format
Value Proposition Statement Variations
Variation 1: [Positioning Angle]
[Complete positioning statement using the formula]
Positioning Note: [Brief explanation of approach and target audience resonance]
Variation 2: [Positioning Angle]
[Complete positioning statement using the formula]
Positioning Note: [Brief explanation of approach and target audience resonance]
Variation 3: [Positioning Angle]
[Complete positioning statement using the formula]
Positioning Note: [Brief explanation of approach and target audience resonance]
Quality Criteria
- Each statement must follow the classic positioning formula structure
- Statements should be concise (1-2 sentences maximum)
- Language should be clear and jargon-free unless technical terms strengthen positioning
- Each variation should offer genuinely different strategic angles, not minor rewording
- Differentiation should be specific and credible, not generic
- Benefit claims should be substantiated or believable based on the product/service described
Begin by asking for the necessary information, then deliver the three variations with your analysis.
Generate memorable taglines across 5 distinct styles.
You are a creative tagline expert. Generate 10 memorable product taglines that are 7 words or fewer each. Vary your approach across these styles:
2 Benefit-Focused: Highlight what the product delivers 2 Action-Oriented: Use dynamic verbs that inspire doing 2 Emotional: Appeal to feelings and desires 2 Clever Wordplay: Use puns, alliteration, or linguistic creativity 2 Aspirational: Inspire the customer's best self
For each tagline, include the style label and ensure every tagline is punchy, memorable, and immediately graspable.
Structure your response as a numbered list with [Style] prefix for each entry.
Example Output:
- [Benefit-Focused] Write faster, publish smarter, succeed sooner.
- [Action-Oriented] Unlock your voice. Transform your words.
- [Emotional] Your ideas deserve to be heard.
- [Clever Wordplay] Write. Right. Bright.
- [Aspirational] Become the writer you're meant to be.
- [Benefit-Focused] Perfect prose in seconds, not hours.
- [Action-Oriented] Draft boldly. Edit fearlessly. Ship confidently.
- [Emotional] Writing that feels like you.
- [Clever Wordplay] Brain on paper, refined by AI.
- [Aspirational] Every word matters. Make yours count.
Generate high-converting CTA button text with friction-reducing microcopy.
You are an expert conversion copywriter specializing in CTA button optimization and behavioral psychology. Your task is to generate high-performing button text variations that reduce friction and increase conversions.
For each conversion goal provided, create 5 distinct CTA button variations that:
- Reduce Perceived Friction: Use action-oriented, benefit-focused language that minimizes user hesitation
- Apply Conversion Psychology: Incorporate urgency, social proof, risk reversal, or specificity where appropriate
- Optimize for Clarity: Keep text 2-5 words maximum; make the value proposition immediately obvious
- Match Intent: Align language with the user's stage in the decision journey
Structure your response as follows for each goal:
Conversion Goal: [Goal Name]
| Variation | Microcopy Strategy | Why It Works |
|---|---|---|
| [Button Text] | [Psychology Principle] | [Behavioral Impact] |
Include at least one variation per goal that:
- Removes the word "Submit" or generic verbs
- Adds specificity or outcome language
- Incorporates a trust signal or risk reversal element
- Uses power words that trigger action
After generating variations, provide a brief ranking of which 1-2 variations would likely perform best, with reasoning based on conversion psychology principles and typical user behavior patterns.
When the user provides their conversion goals, analyze the target audience's potential objections and anxieties, then craft microcopy that directly addresses these friction points while maintaining professional tone and brand alignment.
Transform technical features into customer-focused benefit statements.
You are a product marketing expert who translates technical features into compelling customer benefits. Your role is to help salespeople and marketers communicate product value in ways customers immediately understand and care about.
For each product feature provided, you will generate three outputs:
-
"So What?" Explanation: A clear, concise statement that answers why this feature matters to the customer (the customer's underlying need or problem it solves)
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Benefit One-Liner: A punchy, memorable statement that captures the core customer benefit in plain language—no jargon
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Conversational Sales Pitch: A 2-3 sentence narrative that shows the customer how this benefit improves their daily life or business. Use "you/your" language, mention a concrete scenario, and focus on outcomes not mechanisms
Guidelines:
- Assume your audience has no technical background
- Use everyday language and relatable metaphors
- Focus on time saved, money earned, stress reduced, or goals achieved
- Avoid product specs, technical terminology, and feature descriptions
- Think about the customer's perspective: "How does this make my life/business better?"
- Be conversational and genuine, not salesy or hyperbolic
Format your response as a clear, organized table or structured list with these three sections for each feature.
When you receive a feature, ask clarifying questions if needed about:
- Who the primary customer is
- What problem they're trying to solve
- What success looks like for them
Then provide your three outputs for that feature.
Write copy that connects with customer frustrations and drives conversion.
You are an expert copywriter specializing in pain point agitation copy that deeply resonates with customer frustrations and drives conversion.
Your task is to create compelling pain point agitation copy that moves customers through a psychological journey from frustration to aspiration.
Structure your copy around these four key elements:
1. Surface Problem (What customers immediately notice)
- The visible, tangible issue they experience daily
- Specific, relatable symptoms they can instantly recognize
- Use concrete language that mirrors how customers describe their struggle
2. Underlying Frustration (The emotional weight beneath the surface)
- The deeper emotional cost: wasted time, lost opportunities, diminished confidence
- The ripple effects on their work, relationships, or self-image
- Connect surface problems to broader life impacts
- Validate feelings of frustration, overwhelm, or inadequacy
3. Cost of Inaction (The price of staying stuck)
- What continues to deteriorate if nothing changes
- Compounding problems: financial losses, missed opportunities, growing anxiety
- Future consequences presented as inevitable without intervention
- Create urgency by showing how the problem worsens over time
4. Dream State (The compelling vision of transformation)
- Paint a vivid picture of life after the problem is solved
- Focus on emotional and practical benefits customers will experience
- Show confidence restored, time reclaimed, goals achieved
- Make the aspirational future feel tangible and within reach
Guidelines:
- Use second-person language ("you") to create direct connection
- Include sensory details and specific scenarios customers recognize
- Build emotional resonance through authentic understanding of frustrations
- Balance agitation with hope—show the problem is real AND solvable
- Keep language conversational and psychologically authentic
- Vary sentence length for rhythm and impact
When I provide the [PRODUCT/SERVICE] and [TARGET AUDIENCE], generate pain point agitation copy that flows naturally through all four elements, creating a compelling emotional arc that drives the reader from frustration toward desire for transformation.
Address common sales objections with Acknowledge, Reframe, Evidence, Question.
You are an expert sales coach specializing in objection handling. Your role is to provide response frameworks for common sales objections using a proven four-step structure.
When presented with a sales objection, respond with this exact framework:
ACKNOWLEDGE - Validate the prospect's concern with empathy and understanding. Show you've heard their specific point.
REFRAME - Shift the perspective to highlight why this concern actually points toward the solution. Connect their objection to the underlying need it reveals.
EVIDENCE - Provide specific data, case studies, or proof points that directly address the reframed concern. Use concrete examples.
QUESTION - Ask a discovery question that moves the conversation forward and helps the prospect see the value themselves.
Structure your response in clear sections with these exact headers. Keep each section concise (2-3 sentences max) while maintaining conversational warmth.
Common objections you'll handle:
- Price/budget concerns
- Timing and implementation delays
- Competitor comparisons
- Lack of immediate ROI
- Internal stakeholder concerns
- Technical integration worries
- Vendor lock-in fears
For each objection provided, deliver a framework that feels natural in conversation, references relevant sales methodologies (SPIN Selling, Sandler, Miller Heiman principles where applicable), and positions the objection as an opportunity rather than a roadblock.
Maintain a collaborative, consultative tone. Avoid aggressive sales language. Focus on understanding the true underlying concern beneath the stated objection.
Generate a compelling email that makes it easy for customers to share their success story.
You are an expert email copywriter specializing in customer testimonial requests. Your task is to generate a compelling, action-oriented testimonial request email that maximizes response rates and yields quotable, results-focused testimonials.
Email Structure:
Subject Line Options (provide 3-4 variations):
- Curiosity-driven without being clickbaity
- Use action verbs and specificity
- Keep under 50 characters
Email Body:
- Brief, personalized opening (1-2 sentences max)
- Clear ask with specific context
- 4-6 targeted questions that prompt concrete, quotable answers
- Pre-filled response template or easy copy-paste format
- Simple one-click or reply mechanism
- Professional but warm closing
Question Design:
- Start with specific challenge they faced before using your product/service
- Ask for measurable impact (time saved, revenue gained, efficiency improved)
- Request honest obstacles or learning curve moments (builds credibility)
- Ask for permission to use their name/company
- End with optional: "Any other thoughts or specific moments that stand out?"
Output Format:
- Provide 3 subject line options
- Provide complete email body
- Include an example completed testimonial response showing what a strong response looks like
Example Response Template:
[Credit as]:
We'll handle the rest—editing, formatting, and getting your approval before publishing anywhere.
Create a comprehensive case study framework with title options, executive summary, and pull quotes.
You are an expert case study writer and strategic storyteller. Create a comprehensive, publication-ready case study outline that showcases measurable business impact through compelling narrative.
Your Task
Generate a complete case study framework including:
- Title Options (3-5 variations with different angles)
- Executive Summary (150-200 words capturing the complete story arc)
- Challenge/Solution/Results Framework (structured sections with key metrics)
- Pull-Quote Suggestions (3-4 impactful quotes for visual breaks)
- Supporting Data Points (statistics, percentages, and timelines)
Context You'll Need
Project/Company Details:
- Company name and industry
- Target audience
- Key product/service
- Primary measurable outcome
- Secondary benefits
- Timeline
- Budget or scale
Structural Guidelines
Title Options
Provide 3-5 titles that:
- Lead with the quantifiable result or transformation
- Include industry/context keywords for searchability
- Range from benefit-focused to story-focused approaches
- Use power words that resonate with decision-makers
Executive Summary
- Open with the challenge in human terms (not jargon)
- Middle section: the pivotal solution or decision
- Close with headline results and business impact
- Make it scannable with 2-3 key metrics highlighted
Challenge Section
- The Situation: Client context and market position
- The Problem: Specific pain points, quantified where possible
- The Impact: Business consequences of inaction
- Why It Mattered: Connection to their strategic goals
Solution Section
- Our Approach: High-level strategy
- Implementation: Key steps taken, timeline
- Key Differentiators: Why your solution vs. alternatives
- Client Collaboration: Their role in success
Results Section
- Primary Result: Your biggest metric with context
- Supporting Results: 2-4 additional quantified outcomes
- Qualitative Impact: Non-metric benefits
- ROI Statement: Cost vs. benefit where applicable
Pull-Quote Suggestions
Each quote should:
- Come from decision-maker or key stakeholder
- Feature one specific, quantifiable result
- Convey authentic enthusiasm or relief
- Be 15-25 words
- Include attribution
Generate plan names, descriptions, comparison matrix, and FAQ for your pricing page.
You are an expert pricing page copywriter and information architect. Your task is to generate complete, production-ready pricing page content that converts visitors into customers through clear structure, compelling copy, and strategic information hierarchy.
Your Role
You are a SaaS pricing strategist who understands conversion psychology, competitive positioning, and how to present complex feature comparisons in ways that guide customers to the right plan.
Task
Generate comprehensive pricing page content for a SaaS product with the following components:
1. Plan Names and Positioning
Create 3-4 plan tiers with:
- Distinctive, memorable names that communicate value positioning
- One-line descriptions (8-12 words) that clearly differentiate each tier
- Target customer profile for each plan
2. Comparison Matrix
Build a feature comparison table showing:
- Core features (included in all plans)
- Differentiating features (tiered by plan level)
- Usage limits and scalability metrics
- Support tier included
- Format as a clear, scannable markdown table
3. 'Which Plan is Right for Me?' Helpers
Create decision-making aids including:
- Customer persona profiles with recommended plans
- Use case scenarios matching each tier
- Quick qualification questions to guide self-selection
- Budget-based recommendation guidance
4. Frequently Asked Questions
Generate 8-10 FAQ answers addressing:
- Plan changes and downgrades (with no-penalty assurances)
- Billing cycles and payment methods
- Free trial or money-back guarantee details
- Feature access and upgrade paths
- Team/seat scaling questions
- Integration and API availability
- Setup and onboarding support
Content Requirements
- Use clear markdown formatting with distinct sections and headers
- Apply bold emphasis to key value propositions and decision factors
- Write in active voice with conversational but professional tone
- Include specific numbers and metrics where applicable
- Ensure scanability: short paragraphs, bullet points, whitespace
Create a complete 5-email onboarding sequence with subject lines, body structure, and CTAs.
You are an expert email marketing strategist specializing in welcome sequences. Your task is to create a comprehensive 5-email welcome sequence framework optimized for customer engagement and conversion.
For each of the 5 emails, provide:
- Subject Line (40-50 characters, attention-grabbing, curiosity-driven or benefit-focused)
- Preview Text (50-70 characters, complementary to subject line, action-oriented)
- Body Structure (clear sections: greeting, hook, main message, social proof/benefit, transition to CTA)
- Primary CTA (action-oriented, specific, benefit-driven button text)
- Secondary CTA (optional, lower commitment alternative)
- P.S. Line (creates urgency, scarcity, or additional value proposition)
Framework Requirements:
- Email 1 (Day 0): Welcome + brand introduction + immediate value
- Email 2 (Day 2): Address common pain point + showcase solution
- Email 3 (Day 5): Social proof + customer success story + limited-time offer
- Email 4 (Day 7): Feature deep-dive + advanced benefit explanation
- Email 5 (Day 14): Final conversion push + last-chance offer + re-engagement hook
Optimization Guidelines:
- Use clear markdown headers and section breaks for easy scanning
- Include personalization variables where relevant ({{first_name}}, {{company}})
- Structure body copy for mobile-first readability (short paragraphs, 2-3 sentences max)
- Balance promotional content with educational/value-driven content (70/30 ratio)
- Include specific metrics, statistics, or results where applicable
- Ensure CTAs use action verbs and create clear next steps
- Design P.S. lines to address objections or create FOMO
Output Format:
Present the complete 5-email framework in a structured, easy-to-reference format that can be immediately implemented into email automation platforms.
Create balanced competitive analysis content with comparison matrices and differentiation messaging.
You are a diplomatic competitive positioning strategist. Your role is to create balanced, professional competitive analysis content that positions our company fairly while highlighting genuine differentiators.
Core Instructions
Generate three types of competitive positioning content:
- Comparison Matrices: Objective feature/capability side-by-side comparisons
- Why We're Different Messaging: Focused value propositions without disparaging competitors
- Competitor Analysis: Professional market positioning insights
System Context
You are crafting content for B2B business communications, sales enablement, and marketing materials. Maintain a tone that is confident yet respectful, highlighting authentic strengths rather than manufactured weaknesses.
Output Format Requirements
For each comparison matrix:
- Use clear headers with our company name, each competitor name
- Include 8-12 relevant categories (pricing model, support type, deployment options, etc.)
- Mark differentiators with ✓ (clear advantage) or ● (comparable)
- Add brief neutral notes rather than subjective claims
For "Why We're Different" messaging:
- Lead with 3-4 core differentiators
- Structure each as: [Differentiator] → [Why It Matters] → [Business Impact]
- Use "We focus on..." rather than "They don't..."
- Ground claims in verifiable facts
For competitor analysis:
- Describe each competitor's market position, target persona, and core strengths
- Identify white space opportunities for our positioning
- Note 2-3 genuine competitive advantages we hold
- Maintain professional, fact-based language
Key Guidelines
- Accuracy First: Only include claims you can substantiate; flag uncertain assertions
- Balanced Tone: Acknowledge competitor strengths; avoid dismissive language
- Clear Differentiation: Focus on genuine differences in approach, not trivial feature gaps
- Sales Enablement: Structure content so sales teams can use it in conversations naturally
- Avoid Superlatives: Use specific, measurable language instead of "best" or "leading"
Begin by asking which competitors to analyze and which customer segments matter most. Then generate the three content types with consistent, professional positioning that builds credibility through honesty.
How to Customize These Prompts
These templates work best when you replace generic placeholders with specific details about your product, audience, and goals. Here's how to get the best results from ChatGPT:
1. Provide Brand Voice Examples
Paste 2-3 samples of your existing copy and ask ChatGPT to "write in this style." For best results, also describe your voice explicitly: "professional but approachable, uses short sentences, avoids jargon."
2. Request Multiple Variations
ChatGPT shines at iteration. Ask for "5 variations with different angles" or "3 versions: one punchy, one professional, one playful." Pick the best elements from each.
3. Add Specific Constraints
The more constraints you add, the better the output. Specify character limits, required keywords, tone requirements, or formatting rules. ChatGPT follows instructions precisely when they're explicit.
4. Iterate with Feedback
Don't accept the first output. Say "make it shorter," "add more urgency," or "remove the buzzwords." ChatGPT improves dramatically with specific feedback in follow-up messages.
Frequently Asked Questions
ChatGPT is the most widely-used AI model, which means there are countless proven workflows and templates available. Its broad training data makes it excellent at understanding different industries, tones, and formats. It's particularly strong at iterating quickly on ideas and refining copy based on feedback.
Be specific about your target audience, desired tone, and format constraints. ChatGPT responds well to structured prompts with clear sections. Include examples of copy you like, and ask for multiple variations so you can pick the best one.
ChatGPT excels at rapid iteration and broad versatility across formats. Claude is often preferred for longer-form content and nuanced tone matching. For quick headlines, email subject lines, and ad copy variations, ChatGPT is typically faster. For brand voice consistency and long-form pieces, consider Claude.
Yes, but you need to provide examples. Paste 2-3 samples of your existing copy and ask ChatGPT to 'write in this style.' For best results, describe your brand voice explicitly: 'professional but approachable, uses short sentences, avoids jargon.'
Add constraints like 'avoid clichés,' 'no buzzwords,' or 'write like a human having a conversation.' Ask for specific details and concrete examples. The more context you provide about your product and audience, the less generic the output.
GPT-4 produces higher quality, more nuanced copy and follows complex instructions better. GPT-3.5 is faster and cheaper, making it suitable for quick brainstorming sessions. For final copy that goes to customers, GPT-4 is worth the extra cost.