15 TemplatesCopy & Paste

Best Marketing Prompts for Gemini (2026)

Copy proven marketing prompt templates optimized for Google Gemini. Each prompt includes expected output format, customization tips, and works with Gemini Pro and Ultra.

15 Best Marketing s for Gemini (2026) Prompt Templates

Landing Page Hero SectionLanding Page

Generate compelling hero copy with headline, subhead, and CTA.

Write a landing page hero section for the following product.

Product Details

  • Product name: {product_name}
  • What it does: {one_sentence_description}
  • Target audience: {target_audience}
  • Primary benefit: {main_value_prop}
  • Tone: {professional / friendly / bold / minimalist}

Deliverables

Provide exactly:

  1. Headline (8 words max, benefit-focused)
  2. Subheadline (15-20 words, expands on the headline)
  3. CTA button text (2-4 words, action-oriented)
  4. Supporting bullet points (3 bullets, each under 10 words)

Constraints

  • No jargon or buzzwords
  • Focus on outcomes, not features
  • Write for someone seeing the product for the first time

Example Output Format

Headline: [Your headline here] Subheadline: [Your subheadline here] CTA: [Button text] Bullets: • [Bullet 1] • [Bullet 2] • [Bullet 3]

Ad Headline VariantsAdvertising

Generate 5 headline angles for paid ad campaigns.

Generate 5 distinct headline angles for a paid advertising campaign.

Campaign Details

  • Product/Service: {product_name}
  • Target audience: {audience_description}
  • Campaign goal: {awareness / consideration / conversion}
  • Platform: {Google Ads / Meta / LinkedIn}
  • Character limit: {30 / 40 / 90} characters per headline

Headline Angles to Cover

  1. Problem-focused (highlight the pain point)
  2. Benefit-focused (highlight the outcome)
  3. Social proof (mention results or adoption)
  4. Urgency/scarcity (time-sensitive framing)
  5. Curiosity/question (engage with a hook)

Output Format

For each headline, provide:

  • Angle: [Type]
  • Headline: [The headline text]
  • Character count: [Number]
  • Why it works: [1 sentence explanation]

Constraints

  • Stay under character limit
  • No clickbait or misleading claims
  • Each headline should work independently
Email Welcome SequenceEmail

Create a 5-email welcome series for new subscribers.

Create a 5-email welcome sequence for new subscribers.

Brand Context

  • Company/Product: {product_name}
  • What we offer: {description}
  • Target subscriber: {who signs up}
  • Primary goal: {convert to trial / purchase / engagement}
  • Tone: {friendly / professional / casual / authoritative}

Sequence Structure

Email 1 (Day 0): Welcome + immediate value Email 2 (Day 2): Core benefit + how it works Email 3 (Day 4): Social proof + success story Email 4 (Day 6): Overcome objection + FAQ Email 5 (Day 8): Clear CTA + urgency

For Each Email, Provide:

  1. Subject line (50 chars max, avoid spam triggers)
  2. Preview text (90 chars max)
  3. Email body (150-200 words)
  4. CTA button text
  5. P.S. line (optional but encouraged)

Constraints

  • No "just checking in" or "hope you're well" openings
  • Each email should provide value, not just pitch
  • Subject lines should create curiosity without clickbait
  • Include specific details, not generic statements
Value Proposition CanvasStrategy

Structure your value prop with jobs, pains, and gains.

Create a value proposition canvas for the following product.

Product Information

  • Product name: {product_name}
  • Category: {what type of product}
  • Target customer: {specific persona}
  • Current alternatives: {what they use now}

Generate the Following:

Customer Profile

Jobs to be Done (what they're trying to accomplish):

  • List 5 functional jobs
  • List 2 emotional jobs
  • List 2 social jobs

Pains (what frustrates them):

  • List 5 specific pains with current solutions
  • Rate each: critical / important / nice-to-solve

Gains (what success looks like):

  • List 5 desired outcomes
  • Rate each: essential / expected / delightful

Value Map

Products & Services: What we offer Pain Relievers: How we address each pain (match to pains above) Gain Creators: How we create each gain (match to gains above)

Positioning Statement

In 2-3 sentences, synthesize the value proposition in this format: "For [target customer] who [job to be done], [product] is a [category] that [key benefit]. Unlike [alternatives], we [key differentiator]."

Social Proof & Testimonial RequestsSocial Proof

Generate interview questions and testimonial templates.

Create a social proof collection system for gathering powerful testimonials.

Product Context

  • Product: {product_name}
  • Key benefits to highlight: {benefit_1}, {benefit_2}, {benefit_3}
  • Ideal customer profile: {description}
  • Main objections to overcome: {objection_1}, {objection_2}

Deliverables

1. Customer Interview Questions (10 questions)

Design questions that naturally lead to quotable responses:

  • Before/after questions
  • Specific results questions
  • Emotional impact questions
  • Recommendation questions

2. Testimonial Request Email Template

Write an email asking happy customers for a testimonial:

  • Subject line options (3 variants)
  • Email body (150 words max)
  • Specific prompts to include in the ask

3. Testimonial Formats

Create example formats for:

  • Short testimonial (2-3 sentences)
  • Long testimonial (1 paragraph with specifics)
  • Video testimonial script outline

4. Display Copy

Write 3 section headers for testimonial displays:

  • For homepage
  • For pricing page
  • For case study intro

Constraints

  • Questions should feel conversational, not salesy
  • Focus on extracting specific results and emotions
  • Make it easy for customers to respond
Objection Handling MatrixSales Copy

Address common objections with response frameworks.

Create an objection handling matrix for the following product.

Product Context

  • Product: {product_name}
  • Price point: {price}
  • Target buyer: {who makes the purchase decision}
  • Sales cycle: {self-serve / sales-assisted / enterprise}

Common Objections to Address

  1. Price objection: "It's too expensive"
  2. Timing objection: "Not the right time"
  3. Competition objection: "We're looking at [competitor]"
  4. Need objection: "We don't really need this"
  5. Trust objection: "How do I know it will work?"
  6. Authority objection: "I need to check with my team"

For Each Objection, Provide:

Response Framework

  • Acknowledge: How to validate their concern (1 sentence)
  • Reframe: How to shift perspective (1-2 sentences)
  • Evidence: Specific proof point to share
  • Question: Follow-up question to understand their real concern

Copy Variations

  • Sales conversation response (verbal, conversational)
  • FAQ page answer (written, comprehensive)
  • Email response (written, brief)

Output Format

Create a structured table with all responses organized by objection type and response format.

Product Positioning StatementStrategy

Craft positioning that differentiates from competitors.

Develop a product positioning strategy and statement.

Product Details

  • Product name: {product_name}
  • Category: {market category}
  • Target customer: {specific persona with title/role}
  • Top 3 competitors: {competitor_1}, {competitor_2}, {competitor_3}

Current Landscape

  • How competitors position: {brief description of their positioning}
  • Common messaging in the market: {typical claims made}
  • Gaps or unaddressed needs: {opportunities}

Deliverables

1. Positioning Statement

Using this framework: "For [target customer], [product] is the [category/frame of reference] that [key benefit/promise]. Unlike [competitive alternative], [product] [key differentiator]."

Provide 3 variations with different angles:

  • Benefit-led positioning
  • Differentiator-led positioning
  • Category-creating positioning

2. Messaging Pillars

Define 3 messaging pillars that support the positioning:

  • Pillar 1: [Name] — [Supporting proof point]
  • Pillar 2: [Name] — [Supporting proof point]
  • Pillar 3: [Name] — [Supporting proof point]

3. Competitive Differentiation Matrix

Create a simple comparison showing how you're different (not just better):

DimensionUsThem

4. Tagline Options

Generate 5 tagline options (7 words or fewer) that capture the positioning.

Feature-to-Benefit ConverterCopywriting

Transform technical features into customer benefits.

Convert product features into customer-focused benefits.

Product Features to Convert

{List your features here, one per line:}

  • Feature 1: {description}
  • Feature 2: {description}
  • Feature 3: {description}
  • Feature 4: {description}
  • Feature 5: {description}

Target Audience

  • Who: {role/title}
  • What they care about: {priorities}
  • Their biggest challenge: {pain point}

For Each Feature, Provide:

Benefit Translation

  • Feature: [Original feature]
  • So what?: [Why does this matter?]
  • Benefit: [Customer-focused benefit statement]
  • Proof: [How to demonstrate this benefit]

Copy Variations

  • Website bullet point (8-12 words)
  • Sales one-liner (conversational)
  • Case study highlight (with placeholder metric)

Output Format

Create a structured table with all translations, then provide a summary paragraph combining the top 3 benefits into a cohesive value statement.

Constraints

  • Avoid technical jargon in benefit statements
  • Focus on outcomes (time saved, money earned, stress reduced)
  • Make benefits specific and measurable where possible
CTA Button & MicrocopyConversion

Generate conversion-focused CTAs with supporting microcopy.

Generate CTA buttons and supporting microcopy for a landing page.

Page Context

  • Page type: {homepage / pricing / feature / signup}
  • Product: {product_name}
  • Offer: {what they get by clicking}
  • Friction points: {concerns visitors might have}

CTA Hierarchy Needed

  1. Primary CTA: Main conversion action
  2. Secondary CTA: Alternative/lower commitment action
  3. Tertiary CTA: Soft engagement option

For Each CTA Level, Provide:

Button Text Options (5 each)

  • Action-oriented (Start, Get, Try...)
  • Benefit-oriented (See, Discover, Unlock...)
  • Personalized (My, Your...)
  • Urgency-oriented (Now, Today...)
  • Outcome-oriented (Achieve, Become...)

Supporting Microcopy

  • Above-button text: Sets context (10 words max)
  • Below-button text: Reduces friction (15 words max)
  • Tooltip/hover text: Addresses hesitation

Friction Reducers

For each primary CTA, provide:

  • Risk reversal statement
  • Social proof snippet
  • Time/effort expectation

Output Format

Organized by CTA level with all variations clearly labeled.

Constraints

  • Button text: 2-4 words max
  • No generic CTAs like "Submit" or "Click Here"
  • Match the energy of the page (calm for pricing, urgent for limited offers)
Pain Point Agitation CopyCopywriting

Write copy that connects with customer frustrations.

Write pain point agitation copy that resonates with the target audience.

Target Audience

  • Who: {specific persona}
  • Their role: {job title / situation}
  • What they're trying to do: {goal}
  • Current solution: {what they use now}

Pain Points to Agitate

  1. {Pain point 1}
  2. {Pain point 2}
  3. {Pain point 3}

Deliverables

1. Pain Point Deep Dives

For each pain point, write:

  • The surface problem (what they'd say out loud)
  • The underlying frustration (what they really feel)
  • The cost of inaction (what happens if they don't solve it)
  • The dream state (what life looks like after solving it)

2. Copy Sections

Problem Agitation Paragraph (100 words) Opens with recognition of the pain, builds tension, doesn't offer solution yet.

"Sound Familiar?" Section (5 bullet points) Specific scenarios they'll recognize themselves in.

Stakes Section (50 words) What they risk by not addressing this problem.

3. Bridge to Solution

A single transitional sentence that moves from problem to solution without being salesy.

Constraints

  • Be specific, not generic ("wasting 3 hours on reports" not "wasting time")
  • Show empathy, not judgment
  • Don't exaggerate or catastrophize
  • The reader should feel understood, not manipulated
Pricing Page CopyPricing

Write pricing page copy with plan names and descriptions.

Write complete pricing page copy for a SaaS product.

Product Context

  • Product: {product_name}
  • Target market: {SMB / mid-market / enterprise}
  • Pricing model: {per seat / usage / flat rate / freemium}
  • Price points: {list your tiers and prices}

Plans to Name and Describe

  • Free tier (if applicable): {included features}
  • Tier 1: {price}, {features}
  • Tier 2: {price}, {features}
  • Tier 3: {price}, {features}

Deliverables

1. Plan Names

Provide 3 naming convention options:

  • Descriptive (Basic, Pro, Enterprise)
  • Persona-based (Starter, Team, Business)
  • Creative/branded (names that fit your brand)

2. Plan Descriptions

For each plan:

  • One-line description (who this is for)
  • Highlight feature (the one thing that differentiates this tier)
  • Feature list (formatted for pricing table)

3. Pricing Page Sections

  • Page headline (5 options)
  • Subheadline (explains the value)
  • FAQ section (5 pricing-specific questions)
  • Guarantee/risk reversal copy
  • Enterprise CTA copy (if applicable)

4. Comparison Helper

Write copy for a "Which plan is right for me?" section that helps visitors self-select.

Constraints

  • Clear differentiation between tiers
  • No confusing feature names
  • Anchor the most popular plan
  • Address "hidden fees" concerns proactively
Case Study OutlineContent

Structure a compelling customer case study.

Create a case study outline and draft for a customer success story.

Customer Information

  • Company name: {customer_company}
  • Industry: {industry}
  • Company size: {employees / revenue}
  • Their role: {who you're featuring}
  • Products used: {which of your products/features}

Results Achieved

  • Metric 1: {specific result with number}
  • Metric 2: {specific result with number}
  • Qualitative outcome: {non-numeric improvement}
  • Timeline: {how long to achieve results}

Case Study Structure

1. Title Options (5 variants)

Format: "[Company] achieves [result] with [Product]"

2. Executive Summary (50 words)

The entire story in one paragraph.

3. The Challenge Section

  • Context (2-3 sentences about their situation before)
  • Specific pain points (bullet points)
  • What they tried before (previous solutions)
  • Quote opportunity (suggested question to ask customer)

4. The Solution Section

  • Why they chose you (decision factors)
  • Implementation (how they got started)
  • Key features used (connect to their challenges)
  • Quote opportunity (suggested question)

5. The Results Section

  • Headline metrics (pull the biggest numbers)
  • Supporting metrics (secondary wins)
  • Qualitative improvements (team feedback, process changes)
  • Quote opportunity (suggested question)

6. Pull Quotes

Write 3 hypothetical quotes the customer might say (to guide your interview).

7. CTA Section

Closing copy that invites readers to achieve similar results.

Social Media HooksSocial

Create scroll-stopping hooks for LinkedIn and Twitter.

Generate scroll-stopping social media hooks for organic content.

Content Context

  • Topic/Theme: {what you're posting about}
  • Platform: {LinkedIn / Twitter / both}
  • Account type: {personal brand / company page}
  • Content goal: {educate / engage / convert / brand awareness}

Generate These Hook Types

1. Pattern Interrupt Hooks (5 options)

Start with something unexpected that stops the scroll. Examples: Contrarian take, surprising stat, "unpopular opinion"

2. Curiosity Gap Hooks (5 options)

Create intrigue that requires reading more to satisfy. Examples: "The one thing...", "Here's what nobody tells you..."

3. Story Hooks (5 options)

Open with a narrative that draws readers in. Examples: "Last week I...", "A customer just told me..."

4. Value Promise Hooks (5 options)

Clearly state what the reader will learn. Examples: "X lessons from...", "How to [achieve X] in [timeframe]"

5. Engagement Hooks (5 options)

Designed to prompt comments and shares. Examples: Questions, "Agree or disagree?", fill-in-the-blank

For Each Hook, Provide:

  • The hook text (first 1-2 lines)
  • Why it works (psychological principle)
  • Content direction (what should follow)
  • Best platform (LinkedIn, Twitter, or both)

Constraints

  • LinkedIn: First 2 lines visible before "see more"
  • Twitter: Consider character limits
  • No clickbait that doesn't deliver
  • Match the tone to the platform culture
Product Launch AnnouncementLaunch

Write launch copy for new features or products.

Create launch announcement copy for a new product or feature.

Launch Details

  • What's launching: {product/feature name}
  • What it does: {one sentence}
  • Who it's for: {target user}
  • When it launches: {date}
  • Availability: {everyone / waitlist / beta / paid only}

Key Messages

  • Primary benefit: {main value prop}
  • Secondary benefits: {benefit_2}, {benefit_3}
  • What's different/new: {differentiator}

Deliverables

1. Announcement Variations by Channel

Email to existing users (200 words)

  • Subject line options (5)
  • Preview text
  • Body copy with CTA

In-app notification (50 words max)

  • Title
  • Body
  • CTA button text

Blog post intro (150 words)

  • Headline
  • Opening paragraph
  • Key points to cover

Social posts

  • LinkedIn (long-form with hook)
  • Twitter/X (thread starter + 3 tweets)

2. Supporting Copy

  • Feature page headline
  • Feature page subhead
  • 3 benefit bullets
  • Demo CTA

3. Press/PR

  • Press release headline
  • Boilerplate company description
  • Key quote (attributed to [role])

Constraints

  • Consistent messaging across all channels
  • Clear, specific benefits (not vague promises)
  • Appropriate tone for each channel
  • Include "how to access" instructions
Email Subject Line GeneratorEmail

Generate high-open-rate subject lines by category.

Generate email subject lines optimized for open rates.

Email Context

  • Email type: {newsletter / promotional / transactional / nurture}
  • Audience: {who's receiving this}
  • Email content summary: {what's inside}
  • Goal: {open / click / reply}
  • Send timing: {day of week, time of day}

Generate Subject Lines by Category

1. Curiosity-driven (5 options)

Create information gaps that require opening to resolve.

2. Benefit-focused (5 options)

Lead with what the reader will gain.

3. Urgency/scarcity (5 options)

Time-sensitive or limited availability framing.

4. Personal/conversational (5 options)

Sound like a message from a colleague.

5. Question-based (5 options)

Engage by asking something relevant.

6. Number/list-based (5 options)

Specific, scannable, promise clear value.

For Each Subject Line, Provide:

  • Subject line (50 characters max recommended, 70 max)
  • Character count
  • Preview text pairing (40-90 characters)
  • Best for: Which audience segment or goal

A/B Test Pairs

Recommend 3 pairs of subject lines to test against each other, with hypothesis for each test.

Constraints

  • Avoid spam trigger words (free, act now, limited time)
  • No ALL CAPS or excessive punctuation
  • Don't mislead about email contents
  • Consider mobile preview cutoffs (~35 chars visible)

How to Customize These Prompts

  • Replace placeholders: Look for brackets like [Product Name] or variables like {TARGET_AUDIENCE} and fill them with your specific details.
  • Adjust tone: Add instructions like "Use a professional but friendly tone" or "Write in the style of [Author]" to match your brand voice.
  • Refine outputs: If the result isn't quite right, ask for revisions. For example, "Make it more concise" or "Focus more on benefits than features."
  • Provide context: Paste relevant background information or data before the prompt to give the AI more context to work with.

Frequently Asked Questions

Why use Gemini for marketing copy instead of other AI models?

Gemini excels at structured marketing outputs because it reliably follows format specifications (tables, bullet points, numbered lists) and maintains consistent tone across variations. Its strength in instruction-following means you get more predictable results when requesting specific deliverables like "5 headline variants" or "email sequence with subject lines."

How do I customize these prompts for my specific product?

Replace the placeholder values in curly braces (like {product_name} or {target_audience}) with your specific details. For best results, be specific: instead of "software product," write "project management tool for remote marketing teams." The more context you provide, the more relevant the output.

What's the difference between these templates and using the Gemini prompt generator?

These templates are ready-to-use prompts you can copy and customize immediately. The Gemini prompt generator creates fully custom prompts based on your specific requirements, brand voice, and constraints. Use templates for common tasks; use the generator for unique or complex requirements.

Can I use the same prompt for Gemini Pro and Gemini Ultra?

Yes, these prompts work across Gemini versions. Ultra may provide more nuanced outputs for complex tasks, but the prompt structure remains the same. If you're using Gemini through the API, you can specify the model version in your request.

How do I get Gemini to match my brand's tone of voice?

Include tone descriptors in your prompt ("professional but approachable," "bold and direct," "warm and conversational"). For more consistency, add a short brand voice sample or reference: "Match the tone of this example: [paste 2-3 sentences of existing copy]."

Why do some prompts ask for multiple variations?

Requesting 3-5 variations in a single prompt is more efficient than running the same prompt multiple times. It also encourages Gemini to explore different angles rather than providing variations that are too similar. You can then test which variation performs best.

How should I structure product features for Gemini prompts?

List features with their benefits attached. Instead of "real-time sync," write "real-time sync → teams always work from the latest version." This helps Gemini generate benefit-focused copy rather than feature lists.

Can these prompts generate copy in languages other than English?

Yes, add "Write all output in [language]" to any prompt. Gemini supports multiple languages, though output quality may vary. For critical marketing copy, consider having a native speaker review the output.

Need a Custom Marketing Prompt?

Our Gemini prompt generator creates tailored prompts for your specific brand, audience, and campaign goals.

25 assistant requests/month. No credit card required.