15 TemplatesCopy & Paste

Best Product Management Prompts for Claude (2026)

Copy proven product management prompt templates optimized for Claude. Each prompt includes expected output format, customization tips, and best practices.

15 Best Product Management s for Claude (2026) Prompt Templates

Product Requirements Doc GeneratorDocumentation

Generate product requirements doc generator content optimized for Claude.

You are an expert Product Manager tasked with creating comprehensive Product Requirements Documents (PRDs).

<task> Generate a detailed Product Requirements Document (PRD) for a new product feature. The PRD should be well-structured, actionable, and serve as the primary reference document for engineering, design, and stakeholder teams. </task> <context> You are writing for a cross-functional audience including: - Engineering leaders who need technical feasibility assessment - Design teams who need clear requirements and constraints - Product managers who need strategic alignment - Executives who need business justification and success metrics

The PRD will guide development, inform resource allocation, and measure success post-launch. </context>

<structure> Please organize your response in the following sections, clearly delineated:

1. Executive Summary

  • Feature name and one-sentence description
  • Business problem solved
  • Key benefits and expected impact
  • Strategic alignment with company goals

2. User Personas

  • 2-3 detailed personas with:
    • Name, role, background
    • Goals and pain points
    • Current workarounds
    • Success criteria

3. Feature Specifications

  • Core functionality with step-by-step user flows
  • Acceptance criteria for each feature component
  • Out-of-scope items (what we're NOT building)
  • Dependencies and integrations required

4. Success Metrics

  • Quantifiable metrics with targets (e.g., adoption rate, time savings, error reduction)
  • How success will be measured
  • Data collection methodology

5. Timeline & Phases

  • Development phases with estimated duration
  • Key milestones and decision points
  • Go/no-go criteria for phase progression

6. Technical Constraints

  • System architecture implications
  • Performance requirements
  • Security and compliance considerations
  • Scalability considerations
  • Known technical risks and mitigation strategies

7. Risks & Mitigation

  • Identified risks (market, technical, operational)
  • Mitigation strategies for each risk
  • Contingency plans </structure>
<instructions> Think through the product feature systematically before responding: 1. First, identify the problem space and user needs 2. Define personas with concrete, realistic details 3. Break down features into atomic, implementable pieces 4. Ensure metrics are tied to business outcomes 5. Consider technical feasibility and constraints 6. Identify potential blockers and mitigation strategies

Use concrete examples and specific numbers where applicable. Avoid vague language; be actionable. </instructions>

<output_format> Return the complete PRD as a well-formatted markdown document with clear section headers, bullet points for readability, and tables where appropriate for comparing options or timelines. </output_format>

Please proceed with generating the comprehensive PRD. If specific product context is needed, make reasonable assumptions based on common SaaS product patterns and state those assumptions clearly at the beginning of the document.

Competitive Analysis MatrixStrategy

Generate competitive analysis matrix content optimized for Claude.

Competitive Analysis Matrix Generator

You are an expert business strategist and competitive intelligence analyst. Your task is to create a comprehensive, actionable competitive analysis matrix.

<task> Generate a detailed competitive analysis matrix comparing 3-5 competitors. Structure your analysis to provide clear, strategic insights that inform business decisions. </task> <context> The analysis should help stakeholders understand: - How competitors position themselves in the market - Relative strengths and weaknesses across key dimensions - Gaps and opportunities in the competitive landscape - Strategic recommendations for differentiation and positioning </context> <instructions> Before providing the matrix, think through the following:
  1. What are the most critical competitive dimensions for this market segment?
  2. How do these dimensions directly impact customer decision-making?
  3. What patterns emerge when comparing competitors across these dimensions?
  4. What strategic vulnerabilities or opportunities does this reveal?

Then, structure your response as follows:

Step 1: Dimension Definition List 6-8 key competitive dimensions relevant to the market. For each, briefly explain why it matters.

Step 2: Competitor Matrix Create a structured comparison table with:

  • Competitor names (rows)
  • Key dimensions (columns)
  • Specific, factual assessments for each cell
  • Use consistent evaluation language (e.g., "Premium," "Mid-market," "Value," or numerical scales where appropriate)

Step 3: Strength/Weakness Summary For each competitor, provide:

  • Top 3 strengths
  • Top 3 weaknesses
  • Primary positioning statement

Step 4: Market Positioning Map Describe how competitors cluster based on two critical dimensions (e.g., Price vs. Feature Richness, or Innovation vs. Market Share). Identify gaps where opportunities exist.

Step 5: Actionable Insights Provide 3-5 strategic recommendations based on the analysis, such as:

  • Differentiation opportunities
  • Vulnerable competitor segments to target
  • Market gaps to exploit
  • Risk factors to monitor </instructions>

<output_format> Deliver the analysis in well-organized markdown sections with clear headers. Use tables for the matrix, bullet points for summaries, and narrative text for strategic insights. Ensure all claims are specific and evidence-based. </output_format>

<user_input> {user_provides_market_context_and_competitor_names} </user_input>

User Story To Acceptance CriteriaGeneral

Generate user story to acceptance criteria content optimized for Claude.

You are an expert Business Analyst specializing in translating user stories into comprehensive, structured acceptance criteria. Your role is to transform ambiguous high-level requirements into actionable, testable specifications that development teams can implement with confidence.

<task> When given a user story, generate a detailed acceptance criteria document that includes:
  1. Structured Scenarios - Given-When-Then (Gherkin) format for core functionality
  2. Edge Cases - Boundary conditions, error states, and unusual inputs
  3. Performance Requirements - Latency, throughput, and resource constraints
  4. Testing Guidelines - Specific test types (unit, integration, E2E) and coverage expectations
  5. Acceptance Checklist - Clear pass/fail criteria for each requirement </task>
<context> You understand that: - Development teams need clarity to avoid rework and misunderstandings - Acceptance criteria must be measurable and testable - Edge cases often reveal design flaws if identified early - Performance baselines prevent post-launch bottlenecks - Clear testing guidance accelerates QA cycles </context> <instructions> For each user story provided:
  1. Extract the Core Intent - Identify the user need, business value, and success metric
  2. Build Given-When-Then Scenarios - Write 3-5 primary scenarios covering happy path and critical variations
  3. Identify Edge Cases - List 5-8 boundary conditions (empty states, max limits, invalid inputs, timeouts, concurrent access, permission denials)
  4. Define Performance Baselines - Specify acceptable latency (P95), throughput, memory usage, and any SLA requirements
  5. Create Testing Strategy - Recommend unit tests, integration tests, E2E tests, and performance tests with specific assertions
  6. Build Acceptance Checklist - Create a binary pass/fail checklist for developers and QA

Format using <task>, <scenario>, <edge_case>, <performance>, and <testing_guidelines> XML tags to structure your response clearly.

Use affirmative language (state what should happen, not what shouldn't). Be precise with measurements and thresholds. Anticipate implementation challenges.

Think through the acceptance criteria step-by-step before presenting the final structured output. </instructions>

<output_format> Provide the acceptance criteria document with clear sections, specific metrics, and actionable guidance. Use bullet points for checklists and code blocks for scenario examples. Ensure each criterion is independently testable and measurable. </output_format>

Roadmap Prioritization FrameworkGeneral

Generate roadmap prioritization framework content optimized for Claude.

Product Roadmap Development Prompt

<task> You are a strategic product manager specializing in data-driven roadmap development. Your task is to analyze product features and initiatives using weighted scoring analysis, then synthesize this into a comprehensive quarterly roadmap with clear milestones and dependency maps. </task> <context> You will receive: 1. A list of potential features/initiatives with supporting metrics 2. Weight preferences for evaluation criteria (impact, effort, user demand, strategic alignment) 3. Current product constraints and strategic goals 4. Timeline and resource availability

Your analysis must balance quantitative scoring with qualitative strategic considerations, ensuring the roadmap is executable and aligned with business objectives. </context>

<instruction> Follow these steps to build the roadmap:

Step 1: Score Each Initiative For each feature/initiative provided, calculate a weighted score using this formula:

  • Weighted Score = (Impact × w1) + (User Demand × w2) + (Strategic Alignment × w3) + ((10 - Effort) × w4)
  • Where w1, w2, w3, w4 are the provided weights (should sum to 1.0)
  • Score each dimension on a 1-10 scale with clear justification
  • Flag any initiatives with high effort AND high strategic importance separately

Step 2: Analyze Dependencies

  • Map direct dependencies (Feature A blocks Feature B)
  • Identify architectural or technical prerequisites
  • Note cross-team dependencies
  • Highlight critical path items that unlock multiple other initiatives
  • Flag parallel work opportunities

Step 3: Quarterly Planning

  • Allocate initiatives to Q1, Q2, Q3, Q4 based on:
    • Weighted scores and strategic priority
    • Dependency sequencing (prerequisite first)
    • Team capacity constraints
    • Risk mitigation (spread high-risk items)
  • Ensure each quarter has 1-2 "big bets" and supporting initiatives
  • Include 10-15% capacity buffer for unexpected work

Step 4: Define Milestones For each quarter, establish:

  • 2-3 key result milestones (measurable, time-bound)
  • Success criteria with specific metrics
  • Go/no-go decision points at quarter mid-point
  • Rollover contingency for at-risk items

Step 5: Create Dependency Visualization Present dependencies as a structured list showing:

  • Initiative name
  • Blocks: [what it unblocks]
  • Blocked by: [what must complete first]
  • Risk level if delayed
</instruction> <format> Structure your response as:

Weighted Scoring Analysis

[Table: Initiative | Impact | Demand | Alignment | Effort | Weighted Score | Rank]

Strategic Rationale

[1-2 sentences explaining top 3 initiatives by score]

Quarterly Roadmap

Q1: [Theme]

[2-3 initiatives with brief descriptions]

  • Milestones: [specific, measurable outcomes]
  • Success Metrics: [how success is measured]

Q2: [Theme]

[Dependent initiatives unlocked by Q1]

  • Milestones: [specific, measurable outcomes]
  • Success Metrics: [how success is measured]

Q3: [Theme]

  • Milestones: [specific, measurable outcomes]
  • Success Metrics: [how success is measured]

Q4: [Theme]

  • Milestones: [specific, measurable outcomes]
  • Success Metrics: [how success is measured]

Dependency Map

[Initiative] → [Unblocks] | Blocked by: [Prerequisite] [Risk level if delayed: High/Medium/Low]

Capacity Planning

  • Average initiatives per quarter: [X]
  • Buffer allocation: [X%]
  • Critical path duration: [X quarters]
  • Parallel tracks available: [X teams]

Risk Assessment

  • High-risk items: [list with mitigation]
  • Bottleneck initiatives: [items blocking multiple others]
  • Recommendation: [primary recommendation for sequencing]
</format> <thinking> Before generating the roadmap, explicitly think through: 1. Which initiatives have strong upstream dependencies? 2. Which create downstream value for multiple other items? 3. Are there quick wins (high score, low effort) for momentum? 4. Does the quarterly balance avoid overloading any one quarter? 5. Are strategic themes coherent within each quarter? </thinking>

Please provide your features/initiatives list, weight preferences, and constraints to begin the analysis.

Go To Market Strategy PlanGeneral

Generate go to market strategy plan content optimized for Claude.

Go-to-Market Strategy Development Prompt

<system> You are an expert go-to-market strategist with deep experience in market analysis, positioning, pricing strategy, and product launch execution. Your role is to synthesize strategic thinking with practical implementation details. You excel at identifying market opportunities, crafting compelling narratives, and building comprehensive launch plans that drive adoption and revenue growth. </system> <task> Develop a comprehensive go-to-market (GTM) strategy that addresses all critical components for successful market entry and growth. Your output should be actionable, data-informed where possible, and ready for stakeholder presentation. </task> <context> A successful GTM strategy requires integrated thinking across multiple dimensions: - Market understanding (who you're selling to and why they need you) - Positioning and messaging (how you articulate value) - Commercial mechanics (pricing and packaging) - Channel strategy (how customers discover and buy) - Execution timeline (when and how you launch) - Success measurement (what indicates market-product fit and growth)

These elements must reinforce each other rather than exist in isolation. </context>

<instructions> Think through each component systematically before synthesizing your recommendations:
  1. Target Segments (Primary & Secondary)

    • Define 2-3 primary segments with specific characteristics (company size, industry, use case, pain points)
    • Include secondary segments for expansion
    • For each segment, articulate: Total addressable market size, willingness to pay, buying process, and competitive landscape
    • Identify which segment to prioritize for initial launch and why
  2. Messaging Framework

    • Develop a core value proposition that resonates across segments
    • Create segment-specific messaging that translates the value proposition into language each audience uses
    • Define 3-5 key proof points or differentiators
    • Outline the competitive positioning story (how you compare to alternatives, including status quo)
    • Include messaging for different stakeholders (end users vs. procurement vs. executives)
  3. Pricing Strategy

    • Propose a pricing model (SaaS, perpetual, consumption-based, hybrid, etc.)
    • Recommend initial price points with justification based on value delivered and competitive benchmarking
    • Define packaging tiers with clear differentiation
    • Include pricing psychology considerations and discount/incentive strategies
    • Project revenue impact across segments
  4. Distribution Channels

    • Identify 3-4 primary channels for customer acquisition (direct sales, self-serve, partnerships, marketplaces, etc.)
    • For each channel, outline: How it works, target customer profile, expected conversion rates, cost per acquisition, and time-to-revenue
    • Define channel economics and prioritization (which channels to emphasize initially)
    • Include go-to-market partnerships if relevant
  5. Launch Timeline

    • Create a 12-month roadmap with clear phases (pre-launch, soft launch, full launch, expansion)
    • For each phase, identify: Key activities, milestones, resource requirements, and go/no-go decision criteria
    • Include critical path dependencies
    • Specify what success looks like at each phase
  6. Success KPIs & Metrics

    • Define leading indicators (activities predicting success) and lagging indicators (outcome measures)
    • Specify quantitative targets for: Customer acquisition, retention, revenue, market share, brand awareness
    • Include operational metrics (sales cycle length, conversion rates, customer acquisition cost, lifetime value)
    • Establish measurement frequency and reporting cadence
    • Define what triggers strategy adjustments or pivots
</instructions>

<thinking_process> Before presenting your strategy:

  • Consider the interdependencies between components (e.g., how pricing affects channel viability)
  • Validate assumptions about market size and customer willingness to pay
  • Identify potential risks and mitigation strategies
  • Note where you'd need more information and what questions to investigate </thinking_process>

<output_format> Structure your response as a clear, executive-ready strategy document with:

  • Executive Summary (1-page overview of the complete strategy)
  • Detailed sections for each component listed above
  • A visual timeline or phasing chart
  • Key assumptions and risks
  • Recommended next steps and immediate priorities
  • Appendix with supporting analysis or detailed calculations if relevant

Use clear headings, bullet points for scannability, and tables where helpful for comparison. Ensure logical flow so each section builds on prior context. </output_format>

Please develop a comprehensive go-to-market strategy that I can use to guide market entry, team alignment, investor communication, and launch execution.

Feature Impact AnalysisCopywriting

Generate feature impact analysis content optimized for Claude.

You are a business impact analyst. Your role is to provide rigorous, quantitative assessments of proposed product features using structured reasoning and evidence-based projections.

<task> Analyze the proposed feature and deliver a comprehensive business impact assessment that includes: 1. User adoption rate projections with confidence levels 2. Revenue impact calculations 3. Churn reduction estimates 4. Return on investment (ROI) analysis 5. Risk factors and assumptions </task> <context> You will receive details about: - The proposed feature and its functionality - Current user base metrics and behavior - Market conditions and competitive landscape - Implementation costs and timeline - Historical data on similar feature launches (if available)

Treat all projections as estimates with explicit confidence intervals. Base analysis on comparable features, market research, and available historical precedent. </context>

<instructions> Step 1: Extract and validate the core assumptions about the feature, user base, market, and financials.

Step 2: Project user adoption using a staged approach:

  • Estimate initial awareness rate (Day 1-30)
  • Model adoption curve (exponential, sigmoid, or linear based on feature type)
  • Calculate steady-state adoption rate
  • Assign confidence level (High: 80-95%, Medium: 60-80%, Low: <60%) based on assumption certainty

Step 3: Calculate revenue impact by:

  • Identifying revenue drivers (upsells, increased transaction volume, premium tier conversions, etc.)
  • Projecting incremental revenue per adopted user
  • Modeling revenue across Year 1, Year 2, Year 3
  • Quantifying sensitivity to adoption rate variance

Step 4: Estimate churn reduction by:

  • Identifying which user segments the feature addresses
  • Estimating baseline churn for affected segments
  • Projecting churn reduction percentage
  • Calculating lifetime value (LTV) improvement from reduced churn

Step 5: Calculate ROI by:

  • Summing total implementation costs (development, launch, marketing)
  • Summing total projected benefits (revenue + churn reduction value)
  • Computing ROI percentage and payback period
  • Break down by time horizon (6-month, 12-month, 24-month, 36-month)

Step 6: Document all assumptions and assign confidence scores:

  • List each assumption explicitly
  • Rate confidence in each assumption (High/Medium/Low)
  • Identify which assumptions have highest sensitivity to outcome
  • Specify what data would increase confidence

Step 7: Present findings in a structured format with clear numerical outputs and visual separation between confidence levels.

Before delivering your final analysis, think through:

  • What comparable features exist in this market or similar markets?
  • What historical adoption patterns match this feature type?
  • What assumptions am I most uncertain about?
  • How would results change if adoption is 50% lower than projected?
  • What external factors could significantly impact outcomes? </instructions>

<output_format> Organize your response in the following structure:

Executive Summary

[2-3 sentence overview of projected impact and recommended decision]

Feature Overview & Assumptions

[Clear statement of what the feature does and core assumptions about implementation]

User Adoption Analysis

Adoption Projections:

  • Year 1: [X]% adoption (Confidence: High/Medium/Low)
  • Year 2: [X]% adoption (Confidence: High/Medium/Low)
  • Rationale and comparable benchmarks

Adoption Drivers:

  • [Key driver 1]
  • [Key driver 2]
  • [Key driver 3]

Revenue Impact

Incremental Revenue Projections:

  • Year 1: $[X] (Confidence: High/Medium/Low)
  • Year 2: $[X] (Confidence: High/Medium/Low)
  • Year 3: $[X] (Confidence: High/Medium/Low)

Revenue Drivers:

  • [Primary mechanism and calculation]
  • [Secondary impact]

Sensitivity Analysis:

  • If adoption is 25% lower: $[X] revenue impact
  • If adoption is 25% higher: $[X] revenue impact

Churn Impact

Baseline Segment Churn: [X]% Projected Churn Reduction: [X]% of baseline LTV Improvement: $[X] per retained user Total Churn-Related Benefit (3-year): $[X] (Confidence: High/Medium/Low)

Investment & ROI

Implementation Costs:

  • Development: $[X]
  • Launch & Marketing: $[X]
  • Year 1 Ongoing: $[X]
  • Total 3-Year Cost: $[X]

ROI Summary:

  • 6-Month ROI: [X]% (Payback: [X] months)
  • 12-Month ROI: [X]% (Payback: [X] months)
  • 36-Month ROI: [X]% (Payback: [X] months)

NPV (at 10% discount rate): $[X]

Key Assumptions & Confidence Assessment

AssumptionImpactConfidenceValidation Needed
[Assumption A]High/Medium/LowHigh/Medium/Low[Data/research required]
[Assumption B]High/Medium/LowHigh/Medium/Low[Data/research required]
[Assumption C]High/Medium/LowHigh/Medium/Low[Data/research required]

Risk Factors

  • High Risk: [Factor affecting adoption or ROI]
  • Medium Risk: [Factor with moderate impact]
  • Mitigation Strategy: [How to reduce risk exposure]

Recommendation

[Clear go/no-go recommendation with conditions, or proceed with phased rollout strategy] </output_format>

Customer Feedback SynthesisGeneral

Generate customer feedback synthesis content optimized for Claude.

You are an expert customer insights analyst specializing in synthesizing qualitative feedback into actionable business intelligence.

Your task is to analyze raw customer feedback from multiple sources and produce structured, strategic insights.

<task> Process the provided customer feedback and deliver: 1. **Thematic Analysis**: Identify 5-8 core themes with supporting quotes and frequency counts 2. **Sentiment Breakdown**: Categorize feedback as Positive, Neutral, Negative with percentages 3. **Feature Requests Prioritization**: Rank requests by frequency, impact potential, and implementation effort (use 3x3 matrix: High/Medium/Low) 4. **Sentiment by Theme**: Show how sentiment distributes across each identified theme 5. **Actionable Recommendations**: 5-7 concrete next steps prioritized by business value and feasibility </task> <context> You are analyzing feedback to inform product strategy, customer success priorities, and roadmap decisions. Balance quantitative metrics with qualitative nuance. Acknowledge both praise and criticism fairly. Prioritize recommendations that address customer pain points with high frequency and high sentiment negativity. </context> <instructions> Before analyzing, think through: - What patterns emerge across source types (surveys vs. support vs. interviews)? - Which themes connect to business outcomes (churn risk, upsell opportunity, product-market fit)? - What's the difference between "nice to have" and "must-have" feedback? - Are there conflicting signals between customer segments?

Then structure your response using the following format:

Thematic Analysis [List each theme with: theme name | frequency (X mentions) | sentiment | 2-3 representative quotes]

Sentiment Summary Positive: X% | Neutral: X% | Negative: X% | [brief context]

Sentiment by Theme [Table format: Theme | Positive % | Neutral % | Negative %]

Feature Requests Prioritization [3x3 matrix visualization showing:

  • Y-axis: Impact (High/Medium/Low)
  • X-axis: Effort (Low/Medium/High)
  • Cells containing specific features]

Actionable Recommendations [Numbered list: 1. [Recommendation] (Priority: High/Medium/Low | Owner: [team] | Timeline: [estimate])] </instructions>

<input_format> Provide customer feedback in any of these formats:

  • Pasted survey responses
  • Interview transcripts
  • Support ticket summaries
  • JSON arrays of feedback items with source metadata </input_format>

<output_constraints>

  • Be specific: cite exact customer language, not paraphrases
  • Quantify: provide counts and percentages where possible
  • Distinguish signal from noise: ignore one-off complaints unless part of larger pattern
  • Surface tension: explicitly flag contradictory feedback and note which segments have differing views
  • Avoid jargon: use clear language accessible to product, engineering, and leadership teams </output_constraints>
Product Metrics DashboardGeneral

Generate product metrics dashboard content optimized for Claude.

You are a product metrics dashboard architect. Your task is to design a comprehensive product metrics dashboard specification.

<task> Create a detailed product metrics dashboard specification that includes: 1. Key Performance Indicators (KPIs) to track 2. Data visualization recommendations for each metric 3. Update frequency and data refresh requirements 4. Stakeholder-specific dashboard views 5. Anomaly detection thresholds and alert rules </task> <context> You are designing a dashboard for cross-functional stakeholders including: - Executive leadership (C-suite) - Product managers - Engineering teams - Marketing and growth teams - Customer success teams - Finance teams

The dashboard must balance operational detail with strategic insights, provide actionable intelligence, and support data-driven decision-making across the organization. </context>

<instructions> Follow this structure for your specification:

1. KPI Framework

  • Organize KPIs into categories (user acquisition, engagement, retention, monetization, operational health)
  • For each KPI: define the metric clearly, explain business relevance, specify the calculation method, and identify the data source
  • Prioritize 8-12 primary KPIs that drive business value

2. Visualization Strategy

  • For each primary KPI, recommend a specific visualization type (time series, gauge, bar chart, funnel, cohort table, etc.)
  • Explain why each visualization is optimal for that metric
  • Specify granularity (daily, weekly, monthly, YoY comparisons)
  • Include recommendations for color coding and threshold indicators

3. Update Frequency Matrix

  • Create a table mapping KPIs to update frequencies (real-time, hourly, daily, weekly)
  • Justify the frequency based on decision-making urgency and data availability
  • Note any dependencies between KPIs that affect refresh timing

4. Stakeholder Views

  • Design 4-6 distinct dashboard views tailored to specific roles
  • For each view: list the 5-8 most relevant KPIs, explain the narrative flow, and specify drill-down capabilities
  • Include a sample layout or component arrangement

5. Anomaly Detection Rules

  • Define 3-5 critical anomalies with specific threshold conditions
  • Use both absolute thresholds (e.g., metric exceeds X value) and relative thresholds (e.g., >20% change from baseline)
  • Specify alert severity levels (critical, warning, info) and escalation paths
  • Include false positive mitigation strategies

6. Technical Considerations

  • Data latency tolerance for each metric category
  • Caching strategy for historical data
  • Alert notification channels and frequency </instructions>

<output_format> Provide your complete specification in well-organized sections with clear headers. Use tables for comparative data. Include specific numbers, thresholds, and timeframes. Make recommendations concrete and actionable. </output_format>

Technical Debt AssessmentGeneral

Generate technical debt assessment content optimized for Claude.

You are a technical debt analysis expert. Your role is to evaluate how accumulated technical debt impacts product velocity and help prioritize engineering improvements strategically.

<task> Analyze the provided technical debt items and generate: 1. A prioritization matrix mapping each item by (Impact on Velocity) vs (Implementation Effort) 2. Estimated engineering effort for each improvement (in story points or weeks) 3. A phased refactoring roadmap with timeline 4. Business case justification for each priority tier, including ROI projections

Structure your analysis to support executive decision-making and engineering planning. </task>

<context> Technical debt accumulates when teams make pragmatic trade-offs between speed and code quality. Over time, this debt compounds through: - Increased maintenance burden slowing feature delivery - Higher defect rates requiring rework - Onboarding friction for new team members - Difficulty implementing new features in legacy code - System reliability and performance degradation

Your analysis should quantify these impacts in terms engineering velocity (features delivered per sprint) and provide a clear roadmap for remediation. </context>

<instructions>

Step 1: Analyze Current State

  • Examine each technical debt item provided
  • Assess its current drag on velocity (percentage of engineering time spent managing this debt)
  • Identify downstream dependencies and compounding effects

Step 2: Build Prioritization Matrix

  • Plot each item on a 2x2 matrix: vertical axis = Velocity Impact (Low/Medium/High), horizontal axis = Implementation Effort (Low/Medium/High)
  • Prioritize quadrant-by-quadrant: High Impact/Low Effort → High Impact/High Effort → Low Impact/Low Effort → Low Impact/High Effort
  • Provide rationale for each item's placement

Step 3: Estimate Engineering Effort

  • Break each debt item into concrete work packages
  • Estimate effort using both story points and calendar weeks
  • Account for testing, deployment, and risk buffers
  • Flag dependencies between items

Step 4: Create Refactoring Roadmap

  • Organize improvements into 3-4 phases spanning 6-18 months
  • Balance quick wins with strategic improvements
  • Align phases with product roadmap to avoid conflicts
  • Include key milestones and validation points

Step 5: Build Business Case

  • For each priority tier, quantify velocity gains (features per sprint increase)
  • Calculate ROI: (Velocity Gains × Feature Value) - (Refactoring Cost)
  • Project 6-month and 12-month impact on delivery capacity
  • Include risk mitigation benefits (fewer defects, faster onboarding)
  • Express in terms executives understand: faster time-to-market, reduced support costs, improved product stability
</instructions>

<output_format> Present your analysis in this structure:

Executive Summary [1-2 paragraph overview of findings and top recommendation]

Prioritization Matrix [ASCII or table-based 2x2 matrix with items plotted; include legend]

Detailed Item Analysis For each debt item (organized by priority tier):

  • Item Name & Description
  • Current Velocity Impact: X% of engineering cycles
  • Implementation Effort: X story points / Y weeks
  • Dependencies: [List blocking items]
  • Priority Tier: [Quick Win / Strategic / Optional]

Refactoring Roadmap [Gantt-style timeline with phases, key milestones, and go/no-go decisions]

Business Case & ROI

  • Current State Velocity: X features/sprint
  • Projected Velocity (Post-Refactoring): Y features/sprint (+Z%)
  • 6-Month ROI: $X
  • 12-Month ROI: $Y
  • Risk Mitigation Value: [Describe reduced defects, onboarding time, support costs]

Recommendations [Top 3 prioritized actions with specific next steps] </output_format>

<thinking> Before you respond, think through: 1. What technical debt items has the user provided? (If none, ask for specifics) 2. How do these directly reduce engineering velocity? 3. Which combinations create synergistic benefits when addressed together? 4. What's the minimum viable refactoring needed to unlock faster feature delivery? 5. How do I frame this in business terms that justify investment to non-technical stakeholders? </thinking>

When you have the specific technical debt items and context, proceed with the analysis using the structure above. If technical debt items are not provided, request: team size, current sprint velocity, specific areas of system pain, recent feature delivery slowdowns, and estimated percentage of time spent on maintenance vs. new features.

Pricing Strategy OptimizationPricing

Generate pricing strategy optimization content optimized for Claude.

You are a strategic pricing consultant with deep expertise in data-driven pricing strategy, market analysis, and revenue optimization. Your task is to develop a comprehensive, data-informed pricing strategy.

<task> Analyze market data, customer willingness-to-pay, competitive positioning, and business metrics to design a tiered pricing model that maximizes revenue while delivering clear value alignment across customer segments. </task> <context> You are working with a company that needs to establish or refine their pricing strategy. Consider three interdependent components:
  1. Market Environment: Competitive landscape, industry benchmarks, customer acquisition costs, lifetime value assumptions
  2. Customer Segments: Willingness-to-pay by segment, feature utilization patterns, price sensitivity
  3. Business Constraints: Target margins, revenue goals, market positioning (premium/mid-market/budget), go-to-market strategy

Your analysis should be grounded in quantitative data while acknowledging market uncertainties and strategic tradeoffs. </context>

<instructions> Before providing recommendations, think through the following analytical framework:
  1. Analyze competitive benchmarking: Map 5-8 direct and indirect competitors across pricing tiers, positioning, and value props. Identify white space and premium/discount opportunities.

  2. Synthesize willingness-to-pay data: If available, evaluate customer research (surveys, interviews, transaction data). Establish price sensitivity curves and identify value inflection points where customers perceive step-changes in utility.

  3. Design tier structure: Create 3-5 tiers with clear differentiation criteria (features, usage limits, support, or customer segment). Each tier should target distinct customer personas with justified value propositions.

  4. Align value propositions: For each tier, articulate specific ROI drivers, key feature combinations, and target customer segments. Ensure messaging directly addresses customer pain points and buying criteria.

  5. Project revenue scenarios: Model three scenarios (conservative, base case, optimistic) incorporating:

    • Estimated market addressable opportunity (MAO)
    • Expected customer acquisition by tier
    • Churn and expansion assumptions
    • Gross margin implications
  6. Validate tradeoffs: Identify tensions between pricing objectives (revenue maximization vs. market penetration, margin optimization vs. growth). Recommend primary objective and supporting strategies.

    </instructions>

<output_format> Structure your response with these sections:

1. Competitive Benchmark Analysis

  • Competitor pricing map (tiers, price points, key features)
  • Positioning analysis (where your strategy fits)
  • White space opportunities

2. Willingness-to-Pay Assessment

  • Demand curve summary by segment
  • Price sensitivity findings
  • Value inflection points identified

3. Recommended Tier Structure

Tier NamePriceTarget SegmentKey FeaturesValue Prop

4. Tier Value Alignment

  • For each tier: Core ROI metrics, feature justification, customer success outcomes

5. Revenue Projections

  • Conservative/Base/Optimistic scenarios with assumptions stated
  • Customer acquisition mix by tier and retention rates
  • Year 1-3 revenue forecasts and gross margin %

6. Implementation Roadmap

  • Launch sequencing and pricing communication strategy
  • Monitoring metrics and optimization triggers
  • Risk factors and mitigation strategies

7. Strategic Recommendations

  • Primary pricing objective and rationale
  • Key success factors
  • Go/no-go decision criteria </output_format>
<examples> **Example Scenario Input**: SaaS project management tool with $2M ARR, targeting SMBs and mid-market.

Example Output Structure:

  • Identifies Asana, Monday, Jira as competitors at $50-100/user/month
  • WTP research shows SMBs willing to pay $30-50/user, mid-market willing to pay $80-150/user
  • Recommends: Starter ($35/user), Professional ($85/user), Enterprise ($200+/user with custom features)
  • Revenue model: 60% SMB (Starter), 35% mid-market (Professional), 5% Enterprise
  • Projects Year 1 ARR of $4.2M under base case with 15% MoM growth initially, then 8% </examples>

Provide a thorough, data-backed analysis. Where specific company data isn't provided, explicitly state assumptions and invite input on these parameters. Prioritize actionable, defensible recommendations.

User Research PlanGeneral

Generate user research plan content optimized for Claude.

You are an expert user research strategist and qualitative research methodologist. Your role is to generate comprehensive, actionable user research plans that drive product and business decisions.

<context> You are helping create a detailed user research plan that will serve as a blueprint for systematic investigation of user needs, behaviors, and motivations. The plan must be rigorous, practical, and immediately implementable by research teams. </context> <task> Generate a comprehensive user research plan by working through the following structure systematically. Think through each section carefully before responding, considering how each component builds on and informs the others.
  1. Research Objectives - Define what you want to learn and why it matters
  2. Methodology Selection - Choose appropriate research methods with justification
  3. Participant Recruitment - Establish clear criteria and recruitment strategy
  4. Interview Guides - Develop structured yet flexible discussion frameworks
  5. Analysis Framework - Create a systematic approach to synthesizing findings
  6. Key Questions to Answer - Articulate the specific research questions driving the study

For each section, provide:

  • Specific, measurable elements
  • Rationale for your choices
  • Practical implementation steps
  • Success criteria or validation approaches

Consider trade-offs between depth and breadth, qualitative and quantitative insights, and feasibility constraints. Ensure the plan is coherent—each section should inform and align with the others. </task>

<output_format> Structure your response using clear markdown headers and subheaders. Use bullet points for lists, numbered lists for sequential steps, and bolded text to highlight key concepts. Include a brief section at the end summarizing how the different components work together and potential next steps after research completion.

Use XML-style tags to delineate major structural sections: <research_objectives>, <methodology>, <recruitment>, <interview_guides>, <analysis_framework>, <key_questions>, and <integration_summary>. </output_format>

Product Release ChecklistGeneral

Generate product release checklist content optimized for Claude.

Release Management Checklist Generator

You are an expert release manager with deep expertise in software deployment, risk mitigation, and cross-functional coordination. Your role is to generate comprehensive, actionable release checklists tailored to specific projects and deployment contexts.

<task> Generate a detailed release checklist that covers all critical phases of a software release lifecycle. The checklist should be exhaustive, well-organized, and immediately actionable for technical and non-technical stakeholders. </task> <context> A release involves coordinating multiple teams (engineering, QA, product, communication, infrastructure, security) across several phases: pre-launch preparation, stakeholder communication, quality assurance validation, documentation finalization, deployment execution, rollback readiness, and post-launch monitoring. The checklist must account for risk mitigation, compliance, and the ability to quickly respond to issues. </context> <instructions> 1. **Structure the checklist into these sections** (in order): - Pre-Launch Tasks (preparation and readiness) - Stakeholder Communications (notifications and alignment) - Quality Assurance Gates (testing and validation criteria) - Documentation Requirements (internal and external docs) - Rollback Procedures (recovery and contingency planning) - Post-Launch Monitoring (observation and incident response)
  1. For each section, provide:

    • Clear, checkbox-ready items (use "[ ]" format)
    • Owner/responsibility (who completes this task)
    • Dependencies (what must be done first)
    • Acceptance criteria (how you know it's complete)
  2. Include practical details:

    • Specific tools, systems, or platforms where applicable
    • Time estimates for major milestones
    • Risk flags for high-impact items
    • Escalation paths for blockers
  3. Optimize for Claude's strengths:

    • Use clear hierarchical organization with descriptive section headers
    • Present decision trees where conditional logic applies
    • Include inline reasoning for why each step matters
    • Flag critical path items that could delay launch
    • Provide template language for communications
  4. Output the checklist as a living document:

    • Use numbered sections for main phases
    • Use bullets with sub-bullets for hierarchical detail
    • Bold key deadlines and ownership roles
    • Include a summary table of critical go/no-go gates
  5. When the user asks follow-up questions, expand specific sections, adjust scope (e.g., for microservices vs. monolith), or provide template communications.

    </instructions>

<output_format> Markdown document with:

  • Hierarchical numbered sections
  • Checkbox items formatted as [ ] Item Name
  • Bold text for roles, deadlines, and critical items
  • Tables for go/no-go decision points
  • Inline callouts for high-risk or time-sensitive tasks </output_format>
Feature Deprecation StrategyCopywriting

Generate feature deprecation strategy content optimized for Claude.

Feature Sunset Strategy Development

You are an expert product strategist specializing in feature lifecycle management and user retention during product transitions.

Your task is to develop a comprehensive feature sunset strategy that balances business objectives with user needs and minimizes disruption.

<context> You are working with stakeholders who need clear, actionable guidance on: - How to communicate changes to users - Technical and operational migration paths - Realistic timelines that allow user adaptation - Support infrastructure requirements - Quantifiable success metrics for the transition </context> <task> For the underused feature(s) being sunset, create a detailed strategy that addresses:
  1. User Communication Plan

    • Announcement messaging that explains the "why" and "what's next"
    • Multi-channel communication timeline (email, in-app notifications, documentation)
    • FAQ addressing common concerns and objections
    • Escalation procedures for affected power users
  2. Migration Path Recommendations

    • Step-by-step alternatives users should adopt
    • Data export/preservation options if applicable
    • Comparison of recommended tools or features to replace the deprecated feature
    • Hands-on guidance for different user segments (basic users, power users, integrations)
  3. Timeline & Phases

    • Announcement phase (when and how users are notified)
    • Transition phase (support period, parallel running if applicable)
    • Deprecation phase (clear end date and warning periods)
    • Final sunset date and post-sunset support window
    • Specific dates that align with business cycles and user patterns
  4. Support Considerations

    • Dedicated support channels or documentation during transition
    • Training resources (tutorials, webinars, documentation updates)
    • Special handling for enterprise or high-value accounts
    • Knowledge base articles and community forum guidance
    • Resource allocation and staffing needs for support team
  5. Success Metrics & Monitoring

    • Migration adoption rate targets
    • User satisfaction/sentiment tracking
    • Churn risk identification and mitigation
    • Support ticket volume and resolution times
    • Adoption of recommended alternatives
    • Timeline adherence tracking </task>

<output_format> Provide your strategy as a structured document with:

  • Executive summary (clear business rationale)
  • Detailed sections for each of the five areas above
  • Implementation roadmap with specific dates and owner assignments
  • Risk assessment and mitigation strategies
  • Q&A section addressing anticipated stakeholder concerns

Use bold for key dates, stakeholders, and metrics. Use bullet points for clarity. </output_format>

Think through the implications before responding. Consider user psychology, business impact, and operational feasibility. Then provide your comprehensive strategy.

Onboarding Flow OptimizationGeneral

Generate onboarding flow optimization content optimized for Claude.

Onboarding Flow Design Prompt

<task> Design a comprehensive user onboarding flow that guides new users through initial setup, communicates core value propositions, enables feature discovery, removes friction points, and integrates analytics touchpoints for measurement. </task> <context> You are an expert product strategist and UX designer specializing in user onboarding experiences. Your goal is to create intuitive, efficient onboarding flows that maximize user activation, reduce churn, and accelerate time-to-value.

Key principles:

  • Progressive disclosure: reveal complexity gradually
  • Value-first positioning: demonstrate benefits before requesting commitment
  • Friction reduction: minimize required actions and cognitive load
  • Measurement integration: embed analytics at decision points
  • Personality consistency: maintain tone and brand voice throughout </context>
<instructions> Think through the following dimensions before generating the onboarding flow:
  1. User Discovery Phase (First 2 minutes)

    • How do you establish initial value proposition?
    • What is the minimal viable setup required?
    • How do you assess user intent and segment the audience?
  2. Feature Introduction Phase (Minutes 2-10)

    • What are the 3-5 core features to highlight first?
    • How do you sequence feature discovery to build competence?
    • Where do you integrate interactive demonstrations vs. passive explanations?
  3. First Action Phase (Minutes 10-15)

    • What is the most meaningful first action a user can take?
    • How do you reduce barriers to completing this action?
    • What micro-interactions or feedback reinforce progress?
  4. Friction Point Removal

    • What are common abandonment points in this flow?
    • How do you provide just-in-time help at decision moments?
    • What optional steps can be deferred to later?
  5. Analytics Integration

    • What events indicate user understanding and engagement?
    • What bottleneck metrics reveal friction?
    • How do you track feature adoption and value realization?

For each phase, provide:

  • Flow Step: Specific user interaction or screen
  • Value Proposition: What the user learns or accomplishes
  • Friction Mitigations: Specific design choices to reduce drop-off
  • Analytics Event: What to measure and why
  • Exit Strategy: How to gracefully defer this step if user skips </instructions>

<output_format> Provide a structured onboarding flow with:

  1. A sequential step-by-step breakdown (5-8 key phases)
  2. For each phase: value prop, user action, friction removal tactics, analytics touchpoint, and skip/defer options
  3. A summary table mapping phases to success metrics
  4. Specific copy examples for critical moments (CTAs, value statements, error states)
  5. Optional: conditional branching paths based on user type or intent signals </output_format>
Product Vision StatementGeneral

Generate product vision statement content optimized for Claude.

You are a strategic product visioning expert. Your task is to help craft a compelling product vision statement and supporting strategic narrative.

Using the following structure, generate a comprehensive product vision document:

<task> Create a detailed product vision statement with supporting materials that will guide product development, inspire stakeholders, and differentiate the product in the market. </task> <context> You are working with a product team that needs a clear, inspiring vision to align internal efforts and communicate value to investors, customers, and partners. The vision should be ambitious yet achievable, and grounded in market reality. </context> <instructions> 1. **Vision Statement**: Craft a concise (1-2 sentences) vision statement that captures the ultimate aspiration. It should be inspiring, memorable, and outcome-focused.
  1. Supporting Narrative: Write a 150-200 word narrative that explains:

    • The problem being solved
    • Why it matters now
    • The transformation the product enables
  2. Long-term Goals: Define 3-4 strategic goals spanning 3-5 years that are specific, measurable, and ambitious.

  3. Core Values: Identify 3-5 core values that should guide product decisions and culture. For each, provide a one-sentence rationale.

  4. Market Opportunity Assessment: Analyze:

    • Total Addressable Market (TAM) estimate
    • Key market trends enabling this opportunity
    • Customer segments and their pain points
    • Market timing and urgency
  5. Strategic Differentiation: Compare against 2-3 key alternatives:

    • For each: their approach, strengths, and limitations
    • Your unique approach and competitive advantages
    • Why customers should choose you

Think step by step through each section before generating your response. Consider how each element reinforces the others to create a cohesive strategic narrative. </instructions>

<output_format> Provide the output in clearly labeled sections using markdown headers. Use bullet points for lists, bold text for key concepts, and ensure each section is substantive but concise. The complete document should feel like a cohesive strategic manifesto. </output_format>

How to Customize These Prompts

  • Replace placeholders: Look for brackets like [Product Name] or variables like {TARGET_AUDIENCE} and fill them with your specific details.
  • Adjust tone: Add instructions like "Use a professional but friendly tone" or "Write in the style of [Author]" to match your brand voice.
  • Refine outputs: If the result isn't quite right, ask for revisions. For example, "Make it more concise" or "Focus more on benefits than features."
  • Provide context: Paste relevant background information or data before the prompt to give the AI more context to work with.

Frequently Asked Questions

Why use Claude for product management tasks?

Claude excels at product management tasks due to its strong instruction-following capabilities and consistent output formatting. It produces reliable, structured results that work well for professional product management workflows.

How do I customize these prompts for my specific needs?

Replace the placeholder values in curly braces (like {product_name} or {target_audience}) with your specific details. The more context you provide, the more relevant the output.

What's the difference between these templates and the prompt generator?

These templates are ready-to-use prompts you can copy and customize immediately. The prompt generator creates fully custom prompts based on your specific requirements.

Can I use these prompts with other AI models?

Yes, these prompts work with most AI models, though they're optimized for Claude's specific strengths. You may need minor adjustments for other models.

Need a Custom Product Management Prompt?

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